The kaitha or ketaki flower mentioned in the Brahma's story as Shiva's favorite flower is Pandanus odoratissimus - Umbrella tree, Screw pine or Screw tree. It is also knows as keora (keura or keori) or keya (kia)

It is a shrub with fragrant flowers found wild in southern India, Burma and the Andamans.It is used as perfume. aromatic oil (kevda oil) and fragrant distillation (otto) called "keorra-ka-arak". These are stimulant and antispasmodic and are used in headache and rheumatism.The flowers are also used to flavor food.