Hinduism: Details about 'Funimation'
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FUNimation Entertainment (previously known as FUNimation Productions) is an American company formed by Gen Fukunaga in the early 1990s to produce, merchandise and distribute anime and other entertainment properties in the United States and international markets. It is now a wholly owned subsidiary of Navarre Corporation (NASDAQ: ). FUNimation is headquartered in North Richland Hills, Texas, near Fort Worth, occupying one and a half floors of a four story office building.
FUNimation's first blockbuster propertyFUNimation rose to prominence by acquiring the rights to the popular anime title Dragon Ball (licensed between 2000-2001), Dragon Ball Z (licensed in the early 1990s) and Dragonball GT (licensed between 2003-2004). By 1998, they were able to get widespread television exposure via Cartoon Network and the Dragon Ball phenomenon quickly grew in the United States as it had elsewhere. (Two previous attempts by FUNimation to release Dragon Ball to network television had previously been cancelled, before the series and the company found success on Cartoon Network.) Other properties licensed by FUNimationFUNimation is a full service brand management company. Other properties include:
*Geneon has the rights to the other Tenchi Muyo! properties and the second Lupin III TV series (FUNimation only has the rights to the Lupin movies). Properties distributed by FUNimationFUNimation provides distribution services for serveral prduction companies, including 4Kids Entertainment and Moonscoop. The following list may not be comprehensive.
FUNimation FilmsIn early 2006 FUNimation announced on their website "FUNimation Films" a project in which they show feature lengh Anime films in local theaters. Navarre acquisitionOn May 11 2005, FUNimation was acquired by Navarre Corporation and is now a subsidiary business unit. In Navarre Corporation's press release regarding FUNImation, it revealed that FUNimation has shows airing not only on Cartoon Network but also on Disney Channel, Nickelodeon, and PBS Kids. The press release also revealed that FUNimation has "third-party marketing, sales and distribution agreements with 4Kids Entertainment Inc., Nelvana, Alliance Atlantis, Chorion, WGBH, Cookie Jar Group, Porchlight Entertainment and Mainframe Entertainment" and that "Since January 1, 2005, FUNimation has signed product license agreements including Noddy, Winx, Akira Kurosawa’s Samurai 7, My Dad the Rock Star, and a co-production agreement with sports icon Tony Hawk." Disribution of properties to non-U.S. marketsFUNimation does not directly release its properties in non-U.S. (English-speaking) markets, instead sublicensing to other companies such as MVM Entertainment in the United Kingdom and Madman Entertainment in Australia. MVM Entertainment, however, has had little success in getting any of their properties (or FUNimation's) on British television, one example being MVM's attempts to sell Yu Yu Hakusho to BBC and ITV for their children's programming. This deal fell through at the last minute, which led to the DVD production being halted for over a year and leading to MVM's reputation being slightly damaged as result. Production on an uncut bilingual release has resumed as of early 2005 and any damage done by MVM's falure to sell the show had been undone. Towards the end of 2005. Fullmetal Alchemist (along with Beez Entertainment's Wolf's Rain) became one of the flagship programs on the relaunch of satellite channel Rapture and had only one edit, that of changing the opening to "Ready, Steady, Go!!" (the second opening), instead of the few minor edits the show received for it's Adult Swim airings. Yu Yu Hakusho has also been acquired for television broadcast in the UK. However, it has not been announced who has picked it up and who the intended audience is. FUNimation ChannelFUNimation has launched the "FUNimation Channel", the second 24 hour anime digital cable network in North America (the first being ADV's The Anime Network). The website for the channel is . OlympuSAT is the exclusive distributor and the FUNimation Channel is now available to video service providers throughout the United States. You can find the press release . CriticismsAs with most anime localisation companies, FUNimation's relationship with fansubbers is often strained. Apart from being (negatively) stereotyped as "the company that does DBZ," due to their heavy promotion of Dragonball Z, FUNimation's packaging of the first Fullmetal Alchemist DVD was reportedly ill-received due to the special edition tin featured a large sticker on the lid that was difficult to remove. Another notable aspect of the company is the high prices of their DVDs and how limited episodes they contain. For example, the "Ultimate Uncut Special Edition" DVD release for Dragonball Z redub of the first and second seasons of the show, contained the average of only three episodes, while they cost $24.99 each, and each volume of Fullmetal Alchemist, that has been released so far, contains four episodes per disc, and at the same time costs $29.99 in comparison to other popular anime programming DVD releases, such as Cowboy Bebop, which contains 5 episodes per volume and costs $24.99 at the same time. In 2005, FUNimation's legal department began to pursue a more aggressive approach toward protecting their licensed properties, and started sending "cease and desist" (C&D) letters to sites offering links to fansub torrents of anime they distributed. This move was similar to that taken by ADV Films several years before with several of the major torrent sites. FUNimation's legal department served C&D letters for series that had not yet been advertised or announced as licensed, including Tsubasa Chronicle, Black Cat, and Solty Rei, with a few known series also mentioned in the letter. Since fansubbers tend to voluntarily cease distribution once a series has been announced, this move was seen as "impolite and intrusive" and has upset some in the fansub community (even by some who supported FUNimation's intellectual property rights). This is the second time in the history of US anime distribution that a license has been announced first through a C&D letter rather than through a press release or convention announcement, after ADV Films' C&D letter for Gantz in 2004. |
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