Artha is a Sanskrit term referring to the idea of material prosperity. In Hinduism, artha is one of the four goals of life, known as purusharthas. It is considered to be a noble goal as long as it follows the dictates of Vedic morality. The concept includes achieving widespread fame, garnering wealth and having an elevated social standing. It is the second lowest rung on the ladder of reincarnation, above kama (physical or emotional pleasure) but below dharma (righteousness) and moksha (salvation).